GBD - Graphic by Design logo
GBD - Graphic by Design logo

why gbd


With our warm personal culture and drive for excellence, the diverse GBD team comprises talented designers, illustrators, copywriters, seasoned marketers, project managers, photographers, web developers, composers and musicians.

Established in 1989, the collective experience gathered over 26 years has seen GBD deliver strategic creative solutions that transform the way clients communicate to their audiences. We are all about building your brand, so you can be sure the finished design has its foundation in sound strategy.

IAC methodology


We identify the flavour and uniqueness of a project whether it is a new product launch or an existing brand. We look at the existing brand footprint as well as the vision for the future.


We analyse the social/emotional DNA of the proposed market understanding who they are and aspire to be in their macro and micro environments.


We cultivate a brand, growing its culture and personality into something that is tangible.

Our team

Jeff McGarn – managing director

Director, Jeff McGarn, has worn many hats in the creative field for the last 45 years and formed GBD over 27 years ago. Jeff is a seasoned graphic designer, art director, copywriter, photographer, singer and musician. He has produced national TV commercials and written several jingles. For the last 27 years as principal of GBD, Jeff has looked after an impressive client base and built a successful in-house team, winning awards in design, print and advertising along the way.

Mary Bishop - studio manager

Mary’s wealth of experience in the publishing industry as a subeditor for The Law Book Company brings a high level of competence to the management of GBD’s design studio. Having been with GBD for over 21 years, Mary is the crucial point person for the design team. Her keen eye for detail, masterful job scheduling, design management, proofreading and copywriting are some of the strings in her proficient bow.


The GBD design studio is ably manned by a talented cast of graphic designers, illustrators, copywriters, web designers, developers and IT specialist.

Lisa Stockwell - communications

With a Degree in Communications, Lisa worked in corporate marketing, training and IT for eight years. She then consulted for 15 years with the likes of Husqvarna, AMP and WorkCover. She also owned and operated a POS displays manufacturing business for seven years. Added experience in copywriting, advertising, PR, script and technical writing, as well as account and project management, means Lisa has been a solid addition to the GBD team since her arrival in 2009.


Our values

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Our awards

  • Commonwealth Government award
    Winner of Commonwealth Media and advertising award, presented by the Minister for Aged Care to GBD for Living Choice advertising using positive images of older Australians.
  • World Branding award
    GBD assisted Husqvarna Australia to win the inaugural Husqvarna World Branding Trophy presented by Husqvarna Sweden. GBD produced TVC & radio ads, music on hold, catalogues, direct mail, point of sale, newspaper ads and a corporate video.
  • Gold in national catalogue award
    GBD won gold in the national catalogue award for Husqvarna Garden Catalogue.
Print awards
  • Gold in PICA award
  • Silver award in the 20th National Print Awards Web offset on coated stock finished off-line for excellence in print
  • Bronze award in the 18th National Print Awards Web offset on coated stock finished off-line for excellence in print
Design awards
  • International Designers Network Design award
  • Finalist: Corporate Identity Award
Business awards
  • Finalist: Business Leader award in the 2013 NSW Business Chamber Awards.
  • Winner: Business Leader 2013 Central Coast Business Excellence Awards.
  • Winner: Business Leader 2013 Erina/Gosford City Chambers Awards

let’s talk

Our Central Coast studio:

Suite 326 West Wing,
Platinum Building,
4 Ilya Ave

Erina NSW Australia 2250

t 02 4365 6777
f 02 4365 6222


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© GBD / Graphic by Design. Erina, Central Coast, NSW, Australia.
Graphic design, Web design and development, Brand development, Retirement marketing, Advertising agency.