Why GBD?

With our warm personal culture and drive for excellence, the diverse GBD team comprises talented designers, illustrators, copywriters, seasoned marketers, project managers, photographers, web developers, composers and musicians. Established in 1988, the collective experience gathered over 30 years has seen GBD deliver strategic creative solutions that transform the way clients communicate to their audiences. We are all about building your brand, so you can be sure the finished design has its foundation in sound strategy.

Our methodology iAc




We identify the flavour and uniqueness of a project whether it is a new product launch or an existing brand. We look at the existing brand footprint as well as the vision for the future.



We analyse the social/emotional DNA of the proposed market understanding who they are and aspire to be in their macro and micro environments.



We cultivate a brand, growing its culture and personality into something that is tangible.





Our Values



People come first
Deliver exceptional service


Imagination, bold and open minded
Build integrity


Look for smart solutions
Pursue growth and learning


Foster positive work atmosphere
Cultivate open communication




Our Team



Jeff McGarn

MANAGING DIRECTOR


Director, Jeff McGarn, has worn many hats in the creative field for the last 45 years and formed GBD over 30 years ago. Jeff is a seasoned graphic designer, art director, copywriter, photographer, singer and musician. He has produced national TV commercials and written several jingles. For the last 30 years as principal of GBD, Jeff has looked after an impressive client base and built a successful in-house team, winning awards in design, print and advertising along the way. 



Lisa Stockwell

Communications Manager


With a Degree in Communications, Lisa worked in corporate marketing, training and IT for eight years. She then consulted for 15 years with the likes of Husqvarna, AMP and WorkCover. She also owned and operated a POS displays manufacturing business for seven years. Added experience in copywriting, advertising, PR, script and technical writing, as well as account and project management, means Lisa has been a solid addition to the GBD team since her arrival in 2009.  



Victoria Poole

Operations


Victoria’s background is in corporate marketing and campaign management having worked in the UK, Germany and Australia. She headed up the UK Government’s largest advertising campaign and has delivered successful marketing campaigns for DWP, the Pensions Service, the NHS, Mission Australia and Telstra.
Victoria manages the accounts of select clients and coordinates the strategy, analytics, social media and digital advertising elements of GBD campaigns.  



Creative Team

DESIGNERS & Developers


The GBD design studio is ably manned by a talented cast of graphic designers, illustrators, copywriters, web designers, developers and IT specialist.  

Our Awards

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Commonwealth Government award 

Winner of Commonwealth Media and advertising award, presented by the Minister for Aged Care to GBD for Living Choice advertising using positive images of older Australians.

World Branding award 

GBD assisted Husqvarna Australia to win the inaugural Husqvarna World Branding Trophy presented by Husqvarna Sweden. GBD produced TVC & radio ads, music on hold, catalogues, direct mail, point of sale, newspaper ads and a corporate video.

Gold in national catalogue award 

GBD won gold in the national catalogue award for Husqvarna Garden Catalogue.


Print awards

Gold in PICA award

Silver award in the 20th National Print Awards Web offset on coated stock finished off-line for excellence in print

Bronze award in the 18th National Print Awards Web offset on coated stock finished off-line for excellence in print

Design awards

International Designers Network Design award

Finalist: Corporate Identity Award

Business awards

Finalist: Business Leader award in the 2013 NSW Business Chamber Awards

Winner: Business Leader 2013 Central Coast Business Excellence Awards

Winner: Business Leader 2013 Erina/Gosford City Chambers Awards

Let’s talk

Our Central Coast Studio

Suite 3.11 East Wing,
Platinum Building,
4 Ilya Ave
Erina NSW Australia 2250
View on Google maps
t 02 4365 6777
f 02 4365 6222
e design@gbd.com.au